Why Offering Financing To Your Clients Is The Fastest Way To Turbocharge Your Business Revenue

In simple terms, B2B customer financing is the extension of credit to customers for purchasing your products or services under specified payment terms. There are a number of benefits to both the business offering financing and the client purchasing with financing instead of pure cash. In this article, it will be more customer centric.

Why Offer Financing?

Not having to pay immediately means the vendor has extended credit to the customer at no cost to the customer. For the vendor, financing customers is often the cost of B2B commerce. Of course, it does mean the vendor will need to be aware of their cashflow situation.

Customer Benefits

Customers like having the flexibility of owning a new product such as a piece of equipment without depleting their cash flow. A monthly payment over several years will provide them with the ROI on that specific product, allowing them to make payments while growing the business.

When vendor’s offer credit, potential customers are likely to see them as more appealing to do business with than a vendor who isn’t providing any financing.